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- My name is Toby Rush. I'm CEO and Founder of Eye Verify. So, what we can do is take a picture of your eye, and then turn that into a key that protects your digital life. And we do that with the Eyeprint. The Eyeprint is a map of the blood vessels in the whites of the eye. I think it's really an interesting mesh of university scientist meets entrepreneur. My background has all been mobile and wireless. I've worked with sensors and imaging, RFID tracking and cameras to look and sense the world around us. This is my third start-up, second as CEO and Founder. A fellow entrepreneur said, "Oh, you should "go check out this professor down at "University of Missouri, Kansas City." He's using this big 12 megapixel DSLR camera, taking these pictures and then trying to position it for airports and border crossing. And I'm like, "Technology is fascinating, but "can you do that on a smartphone?" He knew he had a technology that was really cool, that could be disruptive. He really had never started a company. Brilliant, absolutely brilliant, but in the context of a company, didn't even know where to begin. And the university was trying to help him. They were trying to commercialize it, but didn't understand the dynamic nature of mobile. And so I was really seeing a core technology being applied in a different way, on a much, much larger scale. He obviously had the technical and the deep biometric domain knowledge. I had more of the mobile and the marketing perspective. Right time, right place, and we've been able to make a run at it. Eyeprint is independent of gender, age, ethnicity, or even language, so I love the global, very, very, large scale impact of it. No one loves passwords. They're broken, they're inefficient, they don't do the job they're supposed to do in the first place. So I saw this pain point, that this seemed to be a really elegant solution on. So I liked the problem it was solving. I liked the technical depth. We'll probably have 15-20 patents when it's all said and done. Looking at a global company, a global technology, it'll take two, three, four years at times to really get something fully to market. If you don't have any IP or patent protection, it's just a race to market. So, when you're dealing with a technology like a biometric or like an Eyeprint that's so deep into science, a big company could come in and literally apply 10 times the resources I could, and get to market much quicker, simply because they have those resources. So, for really technology companies that are solving hard problems, if you don't have IP protection, it really limits what's called the runway. If you're taking a plane off and you have a certain amount of runway, well the bigger the plane, the longer your runway needs to be. So, IP protection for companies that are solving hard problems, that are really science/technology problems, you simply have to have it. And so it really was a challenging, an interesting way for me to apply my skills and see if we could take all these crazy, super deep technical terms that the guys work with, and then applying it in simple terms to markets. Yes, it's hard, but it's what entrepreneurs do, right? They find relatively hard problems and try to go solve and make a simple solution into the market.