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Cognitive Biases: Peak-End Effect

In this video, Laurie Santos (Yale University) explains why our memories of good and bad events are a biased. Specifically, she explains how our retrospective evaluations fall prey to the peak-end effect— a bias in which we overweight the peak and end of our everyday experiences— and how this bias leads us to ignore other features of the event like its duration.

Speaker: Dr. Laurie Santos, Associate Professor of Psychology, Yale University.

Transkrypcja filmu video