If you're seeing this message, it means we're having trouble loading external resources on our website.

Jeżeli jesteś za filtrem sieci web, prosimy, upewnij się, że domeny *.kastatic.org i *.kasandbox.org są odblokowane.

Główna zawartość

Social behavior questions

Zadanie

To test the mere exposure effect on familiar brand recall, researchers asked participants to watch four movies (10 minutes each): two without visible product labels (masked) and two with product labels in the center of the screen. Without previous notification the participants were tested on brand recall and to ensure brand familiarity. Afterwards, the participants rated which brands were preferred. What is a possible confounder to this study?
Wybierz 1 odpowiedź:
Nie wiesz, jak rozwiązać to zadanie?
Nie wiesz, jak rozwiązać to zadanie?