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Kurs: Specjalne zagadnienia z historii sztuki > Rozdział 1
Lekcja 4: Praca, wymiana towarowa i technologia- “What a fascinating modern age we live in”
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- Mass Consumerism, Warhol, and 1960s America
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Mass Consumerism, Warhol, and 1960s America: learning resources
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Najważniejsze informacje
- Throughout the 1950s and early 1960s, increased factory production and economic prosperity in the United States contributed to a rise in consumer culture dominated by recognizable product brands and iconic advertising images popularized through mass media.
- The widespread appeal of products like Coca-Cola suggested an ideal of American democracy where individuals shared common experiences, regardless of class or social difference.
- By imitating the style and commercial technique of mass advertising, Pop Art rejected an emphasis on the skill of the artist.
- Warhol replaced art’s traditional subject matter with images of everyday, mass produced objects.
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Do zastanowienia się
The 1950s and 1960s witnessed a dramatic increase in consumer culture and advertising imagery. Warhol’s Coca-Cola [3] incorporates both the subject and the style of these new images, but is this painting critical or celebratory of this “culture of excess”? What are the arguments for both positions?
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